Origin Interactive

The Need

Design a Corporate Identity (CI)
As Technovated was quickly growing in reputation and in their client base, it was time for a brand & website overhaul. We tackled the Corporate Identity (CI) first, and in this instance the CI had to appeal to a wide audience while still communicating Technovated's strengths and core service offering. Emphasis was placed on the company's technical capabilities and innovative thinking, while capturing the social aspect of Web 2.0.

A clean professional yet approachable website
Web 2.0, often mistakenly associated with a particular visual execution, really refers to the participatory and collaborative aspect of the Internet today. Users are now interacting with websites rather than just consuming information. The key requirements for this project was to communicate their technical expertise, showcase their previous successful projects, industry experience and professionalism. Thought leadership is also a big part of what Technovated is about, so incorporating the Blog, Twitter feed and other social media touch points just made sense. It was also important to facilitate dialogue between Technovated, their clients and followers to strengthen the open source community in South Africa and be seen as innovative thinkers.

The visual style needs to compliment our message
The user journeys, information architecture and visual hierarchy across the site, needed to be logical and easy to digest. The visual style needed to compliment the underlying message and structure, while promoting Technovated's clients, past work and superior services.

So what did we do for Technovated?

• Corporate Identity
• User Experience Design
• Interaction design
• Interface design
• Visual design
• Iconography

Credibility and approachability

We worked closely with Gareth Knight and his team to design a Corporate Identity that spoke of their talent, ingenuity and integrity as a company. The end result was simple and clean with no unnecessary frills. The same message was then translated into an easy to use and informative website that clearly communicated the Technovated message. The portfolio section showcases projects/case studies and strengthens the sense of integrity, reassuring potential clients that they are in safe hands.

The Technovated Blog clearly demonstrates thought leadership, while engaging their users and encouraging participation. We also designed icons sets to visually guide users through the different content areas of the site.

Portfolio

Featured work is showcased across most pages of the site, giving users access to the dedicated portfolio section. New projects are clearly differentiated ensuring the site feels fresh and current.

Corporate identity

A playful CI that plays on the technical and design aspect of Technovated's complete service offering.

The Result

This is just a small example of a job well done
Due to the success of the Technovated C.I. and website work we did, we had the opportunity to work Gareth and his team again on a number of other projects. Perhaps the most exciting is being responsible for all the creative work we delivered for the Tech4Africa Brand as well as the conference itself. We are the only User Experience partners of the Tech4Africa conference, which aims to bring international knowledge and perspective to Africa. We place great value on the relationships we build with our clients, and this is just a small example of a job well done.