Origin Interactive

The need

Everything under the sun, Corporate Identity (C.I.) + Website + Event stuff...
As this was the birth of Tech4Africa, a lot of work was needed to get the brand off the ground and start gaining some momentum. Firstly, every brand needs a Corporate Identity. In this case, the C.I. had to appeal to developers and designers alike. Our next goal was to create a website that would not only help bridge this gap, but also showcase the event speakers, promote sponsors, present conference agenda and allow users to register and book their seats to the best web and emerging technology event in town. We also focused quite heavily on the social networking aspect, getting people excited about the event and spreading the word to potential delegates.

An awesome brand image that stands out from the rest
Once the site was up, Tech4Africa asked whether we could design and deliver ALL their event collateral. We're a 'Digital' agency, so we don't often do print work or event material. But, based on our relationship with Gareth and the team we thought, "what the hell, let's do it". We designed everything from bags, hats, lanyards, magazines, standing banners, hanging banners, signage, shirts, pins to an animated show real. Quite literally "the works".

What we did

• Created the Tech4Africa Corporate identity
• UX Design for their online channel
• Visual design for their online channel
• ALL event collateral

Full brand and digital strategy

We created a fresh and exciting brand identity that not only appealed to the online community, but could also easily translate into all forms of advertising media and event collateral. We also delivered an easy to use information based website, which captured the Tech4Africa brand attributes and communicated the essence of the forthcoming conferences. Through the visual execution, the site has an 'international' appeal, setting it apart from the overflow of dull, boring and shamefully designed websites that congest South Africa's broadband pipes.

Respected people in technology

As with most events, people attend them to gain some form of knowledge or insight. T4A brought in many amazing and respected speakers from all around the world to share their knowledge and stories with South Africa. These industry leaders were the main drawing card and showcasing them was vital. So we did just that, smack-bang right in the middle home page.

Branded 'call to actions'

As this was the inaugural Tech4Africa conference, it was crucial to get people to attend. Driving people to register for the event was possibly the most important call to action on any/all pages. Through embracing brand elements, an eye-catching ribbon was created to encourage users to register online.

The Result

Seeing is believing
If you weren't at the Tech4Africa 2010 conference you missed out, big time! The atmosphere was filled with the desire for knowledge, to network with other industry experts, and to be inspired. Surrounded by industry experts and the calibre of speakers never seen in South Africa before, the plethora of branding and event material definitely helped establish Tech4Africa as the continents leading Technology event. This was truly a memorable occasion.

The T4A brand has flourished
2011 is here and the Tech4Africa team is hard at work again. The 2011 website has be transformed from last years 'coral' to this years 'aqua' colour scheme. And the brand still looks good. The corporate Identity is no longer just a logo, It's something that people recognise, and associate great memories with. We look forward to being part of the 2011 Tech4Africa conference.

• Strong brand positioning and holistic brand experience
• A Corporate Identity that can be transformed to suite it's context
• A smartly designed, informative and easy to use website
• Cool, fun and relevant event collateral
• An overall awesome event experience