QKEY / STERKINEKOR iPhone solution
When Qkey launched its platform in South Africa, Ster-Kinekor saw it as a great opportunity to further enhance its service offering. As the first network of its kind worldwide, Qkey is set to take the advertising and marketing world to a new level.
Qkey is like a TV or radio channel but for a mobile phone. Brands can tag their advertising messages with a Q-number that will allow consumers to find out more by simply 'Turning On and Tuning In' to any brand's own enhanced mobile channel. It's the power of mobile behind each advertising and communication message.
"With the speed and scale of the world's love affair with mobile phones, mobile is increasingly being looked to in order to provide the next generation answer to the brand/ consumer communications challenge," says John Warsop, Executive Director of Qkey
The need
- Create a hype about new releases
- Provide users with rich content
- Encourage users to pre-order games
What we did
We designed a visually rich iPhone application for Ster-kinekor's game offerings. It is to be used to promote new releases and offer their customers additional services related to particular games. We delivered an on-brand, fully unique concept which was widely accepted.
Designing the UX for a single device is easy
In todays world we're flooded with options, specifically around devices to consume and digest information. This makes it difficult to design that 'perfect experience'. But, designing for a specific device is so much easier if you know what users are using to conceive the 'ultimate' experience. As we were designing an iPhone application we could utilise it's out the box functionality...
Rich mobile experience
We definitely took full advantage of the iPhones screen size, high definition display and multi-touch capabilities. As our aim was to promote upcoming games, and uplift interest with the use of rich content... this made our job incredibly simple. Providing rich content = enthralled potential customers.
The Result
We provided users with a rich, visual and interactive experience
We know that gamers like rich, visual, interactive experiences. With that in mind, we provided users with a rich, visual and interactive experience that hopefully got them excited about new realises and gave them the opportunity to pre-order games through a simple and useable mobile application.
Facts & figures
Our journey
- Defined navigation structure
- Defined user journeys
- Wireframe generation
- Visual design
- Interface design
- Interaction design
Our work
