Origin Interactive

The need

A poster that makes Developers cool...
Inside the goody bags handed out at the event, would be an agenda for the event. On the reverse side of the agenda would be this poster. The kind of poster that people would take away and stick on their wall at the office or at home. The design needed to look cool and make the owner feel cool. This poster needed to be a conversation starter between these cool devs and the people around them.

In addition to the 'cool' factor, the poster had to showcase some of the latest Microsoft brands and products and with bite size statistics associated to the brand or product. Mmm all that on an A2 poster, yip it was challenging...

So what did we do?

• Drank a lot of coffee - Conceptualised
• Sketched out our ideas
• Refined concept and sketched
• Visual design
• Worked on layout, proportions, details
• Had a load of fun with the Microsoft brand

Conceptualised, sketched, illustrated and designed

Microsft gave us an open brief and left the design style completely in our hands. Even without a clear design brief we knew this might be driven by sponsor, but also needed to drive a WEB message.

We threw some ideas around during various workshops and decided to base the concept on info-graphics. We felt we could really have fun with this idea and add an element of intrigue to an otherwise informative poster.

We drank a shed load of coffee, sketched a mile worth of paper and tweaked till we where satisfied. With all the assets sketched and ready to go, we scanned them in and started playing. Once we had defined the overall feel of the poster, we dropped in the logos and fiddled with the layout and other bits and an infographic mash-up was born

Idea to sketch

The key to all great designs is the underlying concept. Thinking plays a large role in everything we create at Origin. Sketching an idea is a lot faster than trying to design it on a computer, hence the reason we sketch out ideas first to see if they are viable and whether it works or not.

Fleshing it out

Once we're happy with the idea and initial sketches, we scan it in and pull it into Photoshop. We then manipulate the sketches, fiddle with the layout and do some magic to make it look good and fit in with the rest of the poster. Highlights, accents and proportions play a big part in getting design elements to feel like they're part of the same family.

The Result

Happy smiles all round
There's no real way to measure the success of this project, apart from knowing that that client was super happy with our deliverable, attention to detail and overall quality of work.

We've got the poster up on our studio, and we're super happy with how it turned out, success!