AA Travel portal online solution
Travel can be a thrilling and rewarding experience. Whether it's a self-drive trip round South Africa, a cross-border adventure with your family or an exciting holiday overseas, be prepared, plan in advance and make sure you're covered. The AA is a trusted travel partner. The AA assists users with their travel bookings, route planning, travel information, travel documents and holiday insurance. All this under one brand.
What we did
Book a flight, car and accommodation
The AA travel portal allows travelers to book a flight, car and accommodation all through a simple and easy to use branded AA site. This is made possible through an intelligent integrated booking engine allowing travellers to couple any combination of 'products' before checking out. The travel portal site is one of many AA sites that needed to adhere to the definitive AA brand guidelines and therefore left limited creative freedom. With that said, we delivered an online experience that is simple to use and fulfilled AA's requirements.
Multiple selection options
In todays digital environment, users demand options. It made perfect sense to give users the ability to perform cross search functions through understanding there requirements and previous experiences with other travel portals
The Result
- Clear signposted navigation
- Prominent 'Package creator'
- 'Plan your trip' search functionality
- Simple, digestible content layout
- Desirable, empathetic 'holiday' look and feel
Facts & figures
Our journey
- Understand users goals and objectives
- Navigation structure and style
- Information architecture
- Visual design
- Interface design
- Interaction design
- Created an enjoyable
Our work